今天逛超級市場時, 看到一張某某品牌的飲品廣告. 該品牌找來新晉女歌手作代言人, 而吸引我注意力的並非這位女歌手本身, 而是列於她名字旁邊的四個字: 「唱作歌手」.
在腦海中首先想到另外四個字: 「創作歌手」. 這個名詞很容易理解, 就是一個身兼作曲和/或填詞的歌手.
繼而浮現的是「唱作人」, 該是某某電台近年自創的稱呼, 在字面上與「創作歌手」一詞接近.
以上兩個名詞都不難理解, 但看到「唱作歌手」這稱呼, 感覺很突兀.
一個歌手可以不參與創作, 只擔任演繹者的角色. 我們可以明確地區分「歌手」與「創作歌手」.
「唱」﹑「作」可以分家,
「作」﹑「歌手」也不一定要拉上關係,
但「唱」﹑「歌手」可以分開嗎?
廣告界在「創作」的同時, 請多花時間覆核你們所用的字眼. 現在年輕人的語文水平已夠差勁了. 你們還要再加多一腿嗎?
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1 意見:
might not haved publicly or explicitly to expressed before, Lau Hung, I like your writing!
Most amongst us (surely the 9F fellas), do have a demand on words, logic, love and friendship. Leave ah sing aside, I think Lau Hung have been writing something here and there much, but so far, having read this blog, refresh one of my old memory when I freshly moved in to 9F...
'hay andy, longing for your move-in'
'oh flattering flattering!'
'here ia ASHAHI, nice good stuff ah, go ahead, enjoy'
'oh, thx...you...you go ahead first la'
'no thx, I just like to read the articles'
"huh..?1"
This little story gave me and Fai many good memory to joke on, but now, I have another prespective, Lau Hung, go ahead to write more stories, be a writer, novel. Work out with Fai to write a little story, let's every one of us to write a story, about 9F, about anything, let's write'
Unleash yourself, you can write good and inspiring story or article, let the fire of life keep burning then man
Fai, wanna try?
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